Localization Case Studies: CrowdinPage 3

Anna Rubio is the Marketing Manager at iLovePDF, a document management service that allows users to read, convert, annotate, and sign PDFs online, on desktop and mobile, free of charge. In this blog, Anna talks about bringing digital marketing insights into localization, and iLovePDF’s strategy of bringing their products and services to millions of users worldwide through localization into 25 languages.

SCS Software is a video game development company located in Prague, Czech Republic. The company became famous worldwide thanks to two notable games: American Truck Simulator and Euro Truck Simulator 2. SCS Software is also a proud winner of the 2016 Steam Awards in two categories, PC Gamer's Best Sim 2012 and Czech Game of the Year Technological Solution Award 2016. Crowdin helps SCS Software manage the localization of their products and Steam Achievements into 47 languages, as more than 70% of their customers are non-English speakers. SCS Software engages its players to be a part of the localization process in Crowdin, which currently has 200+ members. This article includes the key takeaways and lessons on game localization from the case study we did with SCS Software. Read the full version for more details.

Ida Giersing is Head of Localization and Copywriting at Trustpilot, the online customer review platform that seeks to become a universal symbol of trust by bringing businesses and consumers together under the tagline Behind every review is an experience that matters. In this blog, Ida talks about a third culture kid finding a home in localization, UX writing and localization under the same roof, and how to apply technology in the service of language.

If you have a software product that is used in more than one country, you know how important localization is. Incorrect translation, misinterpretation of cultural finer points, wrong design – all these are examples of low localization quality that leads to poor user experience. High-quality localization implies not only seamless translation but attention to the tiniest details such as to design and use of the right metrics (for example, kg vs pounds or cm vs inches). At Alconost, we place the primary focus on localization quality, so we decided to share our best practices for ensuring the highest quality of translation and localization projects.

Jakub Lepič is Senior Localization Specialist at global cybersecurity company Avast, whose antivirus solutions help over 435 million users stay safe online and protect their digital freedom. In this Crowdin blog, Jakub talks about the team, the technology and the solutions behind Avast’s localization operations, and his own journey from a technology-minded language graduate to a localization professional.

Ivan Pugin is Localization Team Lead at Wrike, developers of project management software with a mission to help companies to be as productive as they can. At Wrike, Ivan and his colleagues have set up localization processes from scratch, seen the company’s growth from a start-up to a global player, and its acquisition by Citrix in early 2021. In this blog, Ivan talks about setting localization up from scratch, his passion for automation, Wrike’s localization metrics, and the next steps for his small but perfectly formed team.

Konstantin Dranch is a language industry researcher and the co-founder of Custom.MT, a start-up company customizing, training, and implementing machine translation for localization teams and LSPs. In this blog, we catch up with Konstantin to talk about the first AI and machine learning generation, implementing MT, and how localization managers are bringing AI to the language services industry.

Aleksandra Małecka is Head of Localization at Listonic – the smart shopping list app that’s saved many a busy family’s weekly shopping trips from total meltdown. Or perhaps a more fitting job title for Aleksandra would rather be Head of Localization & Community Builder Extraordinaire. In this blog, Aleksandra shares her secrets on building a crowdsourced community of user translators and how it shapes the very way Listonic’s apps are developed.

Deepak Nagabhushana is Staff Localization Project Manager and service owner for LogMeIn’s UI localization, where a Global First Mindset steers a complex localization process. In this Crowdin blog, Deepak talks about his localization tech journey and things that make a localization manager happy at LogMeIn, a pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement.

Camila Pedraza is the Paris-based Localization Manager at AssessFirst, a human factor prediction solution for HR and hiring managers, combining behavioral science with AI in psychometric testing. In this blog, Camila talks about her localization journey from Colombia to France and from sports apparel to psychometric testing via Crowdin support. Camila's team is now localizing their product into 14 languages after switching the primary source language and migrating content to Crowdin from a different tool.

Anna Iokhimovich is Head of Localization at Paxful, a global peer-to-peer platform for digital currencies. To her, localization is all about people. In this Crowdin blog, Anna talks about her own journey, Paxful’s localization strategies and technology, her amazing localization team, building user experience into localization quality metrics, and what all new entrants to the industry should know.

Aviasales is a popular service among travelers who seek cost-effective tickets and affordable places to stay. The Aviasales users do 1.4M searches every day via iOS, Android, Windows Phone apps, and the website. Ilia Kukharev from the Aviasales team says the popularity came due to the launch of the multilingual versions, and today “some apps drive revenue only from organic traffic, thanks to localization.” Crowdin helped the company with the fundamental shift away from manual translation management toward automation and continuous localization. Today, the Aviasales team manages all their localization initiatives via Crowdin, releases new app versions every two weeks, and translates content in 40+ languages in parallel. This post includes the key takeaways from the Aviasales customer story. Read the full version for more details.