Localization Case Studies: Crowdin

Nord Security is a global cybersecurity leader, trusted by over 20 million users worldwide. As the team behind great names like NordVPN, NordPass, and NordLocker, they operate on the absolute cutting edge of digital protection. Mantas Baraišis, Head of Localization at Nord Security, told us what it takes to localize products in a highly secure industry where brand communication requires maximum compliance. To manage massive, synchronized launches across their massive software ecosystem, Mantas and his team built an infrastructure with zero data leaks and maximum efficiency. Here is how they did it.

Bejo Zaden is a leading international name in the breeding, production, and sale of high-quality vegetable seeds. Founded by Dutch pioneer families in 1978, the company has grown into an international family business. Today, Bejo employs over 2,300 people worldwide, operates through 31 international subsidiaries, and proudly sells its seeds in more than 100 countries. Managing this extensive network requires coordinating numerous localization projects within Crowdin and synchronizing content across more than 25 regional languages. To learn more about this workflow, we spoke with Jorrit Stroet, Product Owner at Bejo Zaden, who walked us through their transition from legacy processes to a modern, cloud-based localization setup.

Every two weeks, Holafly sends a new version of its mobile app out to users worldwide. The app helps travelers track data usage, manage roaming, and earn rewards like "HolaCoins" across 16 languages. Behind this global operation is Marcel Pintó Biescas, Head of Mobile at Holafly. We came across his post on LinkedIn, where he shared Holafly’s new localization workflow, and decided to ask more deeply about their approach. Marcel’s team ran into a classic problem: their localization process was slowing them down. This is the technical story of how they fixed it by building a custom AI development skill and connecting it to Crowdin.

Snov.io is a sales automation platform used by over 3 million users to find, verify, and engage with leads. Snov.io currently supports 9 languages on its website and 5 languages within its platform, with some high-traffic pages translated into as many as 14 languages. Behind this massive operation is Olena Holovach, Snov.io’s Localization Manager. Starting 6 years ago as a localization pioneer, Olena has transformed the company’s approach to localization into a highly structured, AI-driven workflow.

Bitrefill is the world's largest crypto-only store. Launched in 2014, Bitrefill provides digital gift cards & mobile airtime refills using the Lightning Network technology. Their mission is to turn crypto into everyday purchases. Bitrefill’s products serve people all around the world, and they want everyone to be able to use their services in their native language. Sam Kuritzén, Bitrefill’s Localization Manager, was responsible for modernizing how the company handles translations.

Turo is the car rental marketplace that is reinventing rental to unlock independence for all. But unlike booking a room, car sharing requires a unique layer of confidence. Guests aren't just looking for a place to stay; they are trusting a vehicle to move them safely through the world. This focus on reliability has fueled Turo's massive growth into a $1 billion business. Today, the company successfully operates across the US, Canada, the UK, France, and Australia. For Turo, localization is the "bare minimum" required to build this essential trust with both hosts and guests. Leading this global expansion is Gideon Hod, Turo's Director of Product Operations. Gideon views his role as the center of a massive feedback loop, bridging the gap between high-level product strategy and the boots-on-the-ground reality of local users. While traditional product management often focuses on top-down roadmaps, Gideon’s approach to Product Ops is built on velocity and execution. Under his direction, Turo sped up their workflow shifting from a manual localization process to a high-speed, AI workflow within Crowdin. <table> <thead> <tr> <th class="align-baseline">SUMMARY</th> <td></td> </tr> <tr> <th>Metric</th> <th>Traditional Workflow</th> <th>AI Workflow</th> <th>Improvement</th> </tr> </thead> <tbody> <tr> <td> <strong>Time to Market</strong> </td> <td>3–4 Months</td> <td>1 Week</td> <td> <strong>90% faster</strong> </td> </tr> <tr> <td> <strong>Total Cost</strong> </td> <td>$10,000+ (Est.)</td> <td>AI Tokens + QA</td> <td> <strong>98% cheaper</strong> </td> </tr> <tr> <td> <strong>Human Intervention</strong> </td> <td>100% Manual Review</td> <td>Near-zero (Fallback only)</td> <td> <strong>Almost 100% AI Translations</strong> </td> </tr> </tbody> </table>

When Valentina Wainstein joined the localization team at MyHeritage nearly a decade ago, the site focused on helping people find their ancestors. Today, it’s a global AI and DNA powerhouse. It's the kind of company that doesn't just show you a family tree, but helps you unlock your own biology. The company’s growth has been massive following its success in the AI and genetic health space, MyHeritage is now valued at approximately $1 billion. For Valentina, the goal has always been simple: make sure these life-changing discoveries aren't blocked by a language barrier. "Our products can truly change lives," she says, "and no one should miss that opportunity just because they don’t speak English".

In the world of fitness, there is a golden rule: If it’s not on Strava, it didn’t happen. With over 150 million users across 185 countries, Strava is the world’s largest digital community for active people. It is the place where professional cyclists and weekend joggers alike go to hunt for Kudos, battle for King of the Mountain titles, and share their latest Strava Art. In 2025, Strava reached a valuation of $2.2 billion in a funding round led by Sequoia Capital. With nearly $500 million in annual recurring revenue, Strava is the top unicorn of the fitness world. We spoke to Eduardo D'Antonio, Globalization Director at Strava, who created a globalization strategy for them. Learn how Strava created a complex localization strategy using Crowdin and went global in just 6 weeks.

A new case study from Crowdin’s eCommerce client – Suitsupply. Suitsupply is an Amsterdam-born menswear brand. As a premium global retailer, Suitsupply operates under a core principle: everything they do must be done the right way – sustainably, ethically, and with their customers at the heart. This commitment to quality extended even to their global content and localization strategy. To understand how Suitsupply overcame its scaling challenges, we spoke to Samer Mikhaeil, E-commerce Operations Specialist at Suitsupply. He explained that the challenge was that their previous translation management system (TMS) couldn't keep pace. It lacked: - automation - integrations - AI capacity to scale their content. This created a bottleneck of slow, manual processes that prevented them from delivering a consistent brand experience across all markets.

Jiffy is an online marketplace that connects homeowners and local service pros. It's famous for being fast and reliable, with a 96% perfect rating on over 500,000 completed jobs. Before, Jiffy operated in English only. To expand into the Montreal market, they had to translate their entire platform into high-quality Québec French. Their goal was ambitious: - Launch by Q4 2025. - Stay within their existing headcount and budget. This meant they had to find a way to translate over 200,000 words in 6 months while maintaining perfect quality—all with a single human proofreader. And they did that, using Crowdin, AI, and Figma integration. Let’s dive into the details.

Polhus, used Crowdin’s AI and DatoCMS integration to localize their website. 75% of translations were AI-generated and ready for publication, saving $80,000 and hours of work. With AI and human review, they achieved high-quality translations for 1.6 million words in 7 languages. Curious about how they did it? Read the full story in this post.

Meeds is a decentralized platform that uses blockchain technology to manage communities and incentivize engagement. The platform’s mission is to reward community contributions fairly and transparently, enhancing global collaboration and inclusivity. Patrice Lamarque, Community Lead at Meeds DAO, shared insights into their localization journey and the significant improvements achieved through integrating Crowdin (creating Meeds app). <table> <thead> <tr> <th>SUMMARY</th> <th></th> </tr> </thead> <tbody> <tr> <th>Company</th> <td>Meeds DAO</td> </tr> <tr> <th>Industry</th> <td>Decentralized Community Management Platform</td> </tr> <tr> <th class="text-nowrap">Translation Approach</th> <td>Translation by Community Contributors</td> </tr> <tr> <th>Functionality Used</th> <td> <ul> <li>Translation Memory</li> <li>Automated Content Delivery</li> <li>Crowdin API</li> <li>Screenshots and WYSIWYG Views</li> <li> <a href="https://store.crowdin.com/github-action" target="blank"> GitHub Crowdin Action </a> </li> <li>Community Contributors</li> <li> <a href="https://store.crowdin.com/meeds" target="blank"> Meeds app </a> </li> </ul> </td> </tr> <tr> <th>Key Results</th> <td> <ul> <li>Enabled translations into multiple languages</li> <li>Reached a diverse global community</li> <li>Streamlined translation process</li> <li>Enhanced community engagement through incentivization</li> <li>Created Meeds - Crowdin app</li> </ul> </td> </tr> <tr> <th>Localized Content</th> <td> <ul> <li>White papers</li> <li>Software User Interface</li> <li>Resources</li> <li>Community-generated content</li> </ul> </td> </tr> </tbody> </table>